Navigate by
the north star.
PilotPad's identity is built on one idea: a guiding star with a token in orbit around it. Calm, precise and quietly luminous — the confidence of a pilot who knows the route.
The Polaris mark
A four-point star — the pilot's fixed point — encircled by a tilted orbit that passes behind and in front of it. The orbit is the token; the star is the strategy that keeps it on course. The gradient runs from Indigo to Signal: from idea to growth.
Deep space, one signal
Interfaces live in Void and Ink. Indigo is the brand voice; Signal is reserved for live states and positive movement — use it sparingly so it always means something.
Tight, technical, human
Inter Tight with tight tracking for headlines, Inter for reading, JetBrains Mono for data, labels and anything the system says.
Inter Tight · 600 · −4.5% tracking
Inter · 400–600 · 16px / 1.6
JetBrains Mono · labels, metrics, system voice
Liquid glass
Surfaces are panes of glass floating over deep space: a refractive bezel, a soft specular highlight along the top edge and a gradient hairline. Glass is for structure; content always stays crisp.
Refraction
In supporting browsers, the bezel of each pane bends what's behind it, like a real lens. Everywhere else it degrades to frosted glass.
Motion
Motion is slow and purposeful: elements rise and come into focus as they enter, the command center tilts up to meet you, and agents breathe with a quiet pulse. Everything respects reduced-motion settings.
Say less. Prove more.
- Calm, precise and confident
- Specific — numbers, steps, next actions
- On the founder's side
- Promise returns or predict prices
- Use rockets, moons or ALL CAPS hype
- Stretch, recolour or outline the mark